Acting Head of Digital
Teacher’s Mutual Bank
12:10 PM CASE STUDY: Re-Developing the Teacher’s Mutual Bank App for Higher Satisfaction and Downloads
Teacher’s Mutual Bank (TMB)’s app is currently rated 4.5 stars on iTunes. However, when TMB first launched their app in 2014, it was not a success, and when they decided to re-develop it, the app was only rated 1-5 stars. However, by working with Ultra-Data and Cuscal, the TMB team were able to deliver a much more popular app on-time and with feedback that enabled them to update the apps of their other branches: UNI Bank and Fire-Fighter’s Mutual.
- Achieving a 50% uptake of their organisations with smaller membership: over 3000 for Fire Fighter’s mutual!
- Using feedback from past iterations in order to improve and develop their apps
- Key takeaways of working with multiple parties, Cuscal and Ultra-Data, to deliver projects